Social Media Guidelines for Central Phoenix / Inez Casiano NOW Leadership and Membership Use

This policy is intended to help guide Central Phoenix / Inez Casiano NOW chapter (CP/IC NOW CHAPTER) Leadership and members with their activist and personal use of social media, including: Networking sites (i.e. Facebook, LinkedIn), Blogs, online forums and message boards (i.e. Twitter), Photo and video sharing sites (i.e. Flickr, YouTube).

Policies and Procedures

Activity

Ensure that your social networking activity does not interfere with NOW members or allies. Check with your NOW chapter leadership if you have questions. When you participate in social media, you need to be careful about the information you provide and to distinguish personal from activist/political comments.

Identity

Use your personal email address (not your CP/IC NOW chapter.org address [email protected]) as your primary means of identification. Just as you would not use CP/IC NOW CHAPTER stationery for a letter to the editor with your personal views, do not use your NOW chapter e-mail address, meme, avatar, brand, website blog, etc. to express your personal views unless expressly identified as doing so.

Content

Consider your content carefully as posting on the internet and social media as it lives forever. Be respectful and activist appropriate and professional.

A good rule of thumb is to post only something you would want your NOW National President to read back to you in person in an interview on live television asking, “Did you THINK NOW before you posted?”

THINK NOW:

1) T – Is this the Truth?
2) H – Is this Helpful?
3) I – Is this Intriguing?
4) N – Is this Necessary?
5) K – Is this Kind?
6)  NOW – Is this in alignment with our purpose: NOW’s  purpose is to take action through intersectional grassroots activism to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life.

Be clear that your posts reflect your opinion; you do not speak for the NOW chapter, national policy or another member unless elected to do so.

Announcements

If you mention CP/IC NOW CHAPTER or related matters, disclose your connection with CP/IC NOW CHAPTER and your role. Be activist appropriate and professional and strive for accuracy in your communications; errors and omissions reflect poorly on you and on CP/IC NOW CHAPTER and may result in liability.

Social Media Participation Guidelines

Thank you for joining the conversation and connecting with CP/IC NOW CHAPTER via one of our web-based social networking platforms such as Facebook, Twitter, YouTube, etc.. Treat everyone with respect, even if there is a disagreement.

Do not post material that could be an infringement on the rights of others.

CP/IC NOW CHAPTER reserves the right to delete postings, or block users, that it deems to be slanderous, obscene, soliciting, or threatening.

These are public forums, so please be careful when posting any information about your personal information.

Web-based information provided by CP/IC NOW CHAPTER is intended for educational and activist purposes only. The information should not be a substitute for primary source research, viewed as anything other than an invitation to those in alignment with our purpose: NOW’s  purpose is to take action through intersectional grassroots activism to promote feminist ideals, lead societal change, eliminate discrimination, and achieve and protect the equal rights of all women and girls in all aspects of social, political, and economic life.

We look forward to engaging with you and helping answer questions, engaging the activism and collaboration efforts of our communities. We are all stronger together and will build better communities as we collaborate and cooperate together with a common purpose.

Central Phoenix / Inez Casiano NOW’s commitment to you:

In using social media as a way to have a conversation, plan and celebrate with you, we at CP/IC NOW CHAPTER are committed to:

• Be accurate and factual with the information we provide.
• Be respectful in our communication and as timely as possible in our responses.
• Maintain member subscription confidentiality. We will not share member subscription information and will maintain compliance with and policies related to patient health information, privacy, security and safety.
• Listen. We want to hear what you must say as well as add clarity to conversations.
• Maintain the values of CP/IC NOW CHAPTER in any conversation including collaboration, planning, celebrating and compassion.

Appendix: Subscription & Marketing Checklists

Checklist of Email Subscription / Marketing Legal Requirements

Do I have prior explicit and verifiable permission (opt-in) from the recipient?

Does the message have:

• A clear and accurate sender identity?
• An accurate subject line?
• Clear and easy opt-out instructions?
• A physical postal address and company details?
• A valid return address?

Have I tested that the subscription and unsubscription mechanism works?

Have I checked the test messages carefully before sending?

Did my colleagues do this too?

Can I process replies and any subscriber requests promptly?

Checklist of Email Subscription / Marketing Best Practices

Obtain prior permission via a double opt-in subscription mechanism. Send an automated and well thought-out welcome message with key instructions and expectations.

Test readability

• Check the HTML message design and readability. It must work with blocked images.
• Include a plain text alternative with any HTML message.
• Keep the subject line short and clear. 25 characters display in most clients.

Test deliverability

• Use email authentication. Check that SPF, Sender ID, DomainKeys and DNS records correctly verify the sender.
•  Scan email messages to make sure that they are not identified as spam by common spam filtering applications before sending.

Provide wanted, expected, relevant and interesting messages to each recipient or put it through the THINK NOW reflection process.

AGAIN, THINK NOW

Provide clear instruction on how the subscribers can automatically unsubscribe (opt out). Send an automated and well thought-out farewell message. This works as a successful confirmation, gives an opportunity to ask for feedback and thank the subscriber.